Overview
Dryclone® is a patented, pulverizing air drying technology developed by our client, Resource Converting, LLC (RCI). It is the only drying system of its kind and is changing the way municipalities and corporations are drying municipal and agricultural feedstocks worldwide. Anda Creative collaborated with RCI to establish the Dryclone brand as well as create a wide range of marketing materials.
Branding
We started by creating the Dryclone logo and a brand style guide to ensure the newly established brand is unified across all future marketing applications building brand awareness and brand equity.
Print Design
Printed materials include a brochure and data sheet featuring custom illustrations; these graphics help simplify the complex technology of RCI’s Dryclone.
Web & Digital
We designed and developed a responsive website to serve as another way to drive brand awareness and communicate important information.
Video & Animation
We decided a fully animated video was the best way to showcase how Dryclone has the ability to effect change in the world. A creative mix of custom motion graphics, 3D modeling, and videography brings RCI’s Dryclone to life; it also shares complex information in an accessible way.