Overview

Pacifica is a proprietary brand created by Dynasty Footwear, an internationally recognized company of brand builders who provide unparalleled expertise in designing, producing, and managing accessible, fashion-forward footwear. To better reach their target audience of adventure seekers, Dynasty Footwear called on Anda Creative to rebrand their established Pacifica brand. This brand overhaul included a new logo, brand slogan, brand voice, and key messaging, and a variety of marketing collateral.

Branding

We first refined the Pacifica logo. To attract their target audience of adventure-seekers, we included a bold icon of a mountainous landscape. The updated logo also introduces their new brand tagline “Roam. Relax. Repeat.”

Pacifica logo over mountain range
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Product Packaging, Tags, and Labels

A custom-designed shoebox and hangtag were created utilizing craft materials to match the natural, organic feel of the brand. Due to their brand expansion, we also created packaging for their children’s line. Both sets of packaging designs ensure the brand is easily identifiable on the shelves while also attracting those who seek and embrace adventure.

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Store Fixtures and Pop Displays

To enhance the brand at every touchpoint, a variety of print materials, including a series of in-store posters, were created to use in retail stores across the U.S.