Have you noticed how it is nearly impossible to ignore social media? Notifications, tags, shares, and direct messages (to name a few) are constantly reminding us to get on (insert favorite platform here) and see what we’re missing.
And if you have a business that you’re looking to grow, take our advice:
DO NOT IGNORE IT.
Social media is an unstoppable force in the digital marketing realm. However, it’s not just about being on social media. A post, tweet, or “gram” here and there won’t solve your marketing woes.
To be effective, businesses need to have a strategy and plan in place before jumping into the social world–a “one-size fits all approach” simply won’t work. A strategy will define questions such as what platforms to be on and who your target audience is while a plan will outline post frequency, content, paid campaigns, customer engagement, and so on.
But why is social media taking over?
First, social media allows us to engage 24/7. Why chance the 30-second radio spot when you can reach someone all hours of the day? Furthermore, social media presents a new way to speak to and engage with consumers. It’s all about storytelling and knowledge transfer.
Ignoring social media is like opening up a business but not telling anyone. Don’t be that business.
- Research Decks
- Strategy for Social Channels
- Content Development & Curation
- Business Page Designs
- Social Campaigns & Promotions
- Targeted Marketing
- Integrated Press Releases
- White Papers & Case Studies
- Blog Planning & Writing