Social Media

Have you noticed how it is nearly impossible to ignore social media? Notifications, tags, shares, and direct messages (to name a few) are constantly reminding us to get on (insert favorite platform here) and see what we’re missing.

And if you have a business that you’re looking to grow, take our advice:

DO NOT IGNORE IT.

Social media is an unstoppable force in the digital marketing realm. However, it’s not just about being on social media. A post, tweet, or “gram” here and there won’t solve your marketing woes.

To be effective, businesses need to have a strategy and plan in place before jumping into the social world–a “one-size fits all approach” simply won’t work. A strategy will define questions such as what platforms to be on and who your target audience is while a plan will outline post frequency, content, paid campaigns, customer engagement, and so on.

But why is social media taking over?

First, social media allows us to engage 24/7. Why chance the 30-second radio spot when you can reach someone all hours of the day? Furthermore, social media presents a new way to speak to and engage with consumers. It’s all about storytelling and knowledge transfer.

Ignoring social media is like opening up a business but not telling anyone. Don’t be that business.