CASE, the Council for Advancement and Support of Education is a global association for professionals in advancement who share the goal of championing education to transform lives and society. Anda Creative works with CASE Europe and CASE Asia-Pacific to promote their annual conferences and events.
For their 2018 Asia-Pacific Advancement Conference, we started with an event logo. Since their events advance education, we used this as the primary source of inspiration and included a modern take on an open book with its pages fanning open. The event’s branding includes a palette of bright colors reflecting the energy and eagerness of the young participants, and an icon set helps communicate different pathways within the event. The logo was also displayed on a variety of brand collateral and promotional materials including an attendee tote bag.
Brochures and Catalogs
To help attendees navigate the annual event, we created a multi-page, printed event program. This piece of literature cleanly outlines the event’s activities, programming, and speakers.
Trade Show and Special Event Displays
A variety of special event displays and signage to use throughout the conference center were created to create buzz and awareness surrounding the event and help attendees navigate their way around the expansive space.