One small step for man, one giant leap for Anda-kind

May 11, 2011


Last year Anda Creative teamed up with Los Angeles-based footwear company Dynasty Footwear, Ltd. to create a brand identity system for a new shoe called PEX. The synthetic EVA material used for the shoes creates a durable yet comfortable product, while the holes provide extra ventilation (less stink) and style (more cool).

Anda created a logo inspired by the shoe’s unique ventilation holes. The logo can be used in its entirety as well as a product-crossing, stand-alone P. In addition to the identity system, we also created presentation graphics, a brand/usage book, store displays, shoe boxes, and product hang-tags.

Now, after several months of design and production, PEX have hit the shelves and are ready to hit the streets on your feets. Find PEX in area shoe stores or purchase online: Bealls

Share Online