Overview
Anabaptist Health Ministries (AHM) is a non-profit organization founded in 2023. With a two-fold mission of health education and healthcare, AHM sought to establish its first ministry, Our Health magazine.
Our Health is a quarterly, ad-free magazine that seeks to provide biblically balanced, comprehensive health education to conservative Christians. Using scientifically accurate information, the magazine explores numerous health-related topics in a friendly, understandable manner.
Anda Creative teamed up with AHM to help establish the Our Health brand through identity design, magazine design, trade show displays, and various marketing materials.
Branding
We started by designing a primary logo representative of the brand’s values and holistic approach to content. From there we developed the magazine masthead and the rest of the brand’s logo palette. We then established a dynamic color system and drafted a style guide to ensure consistent branding across all future materials.
Print Design
Magazine Design
The magazine is the cornerstone of Our Health’s brand, serving as the focal point around all marketing materials. It was crucial to develop an intuitive and visually captivating style for the first issue that would also be adaptable for future editions.
To ensure a consistent flow and rhythm across all issues, we established a grid system and created a series of templates for both the magazine’s interior sections and its covers. All magazine templates and styles are detailed in the brand style guide, ensuring that each issue follows a cohesive, branded approach.
Advertisements and Brochure
We implemented their new branding across all print marketing materials, including advertisements and brochures, to encourage people to subscribe to the magazine.
Trade Show and Special Event Displays
To help build their subscriber base, Our Health had us develop a trade show and event display setup. We designed a backdrop and a pair of pull-up banners to create an inviting and informative setting, poised to give viewers a positive first impression and spark their interest to learn more about the magazine.
