Overview
DynaKnit is a proprietary brand created by Dynasty Footwear, an internationally recognized company of brand builders who provide unparalleled expertise in designing, producing, and managing accessible, fashion-forward footwear. Prior to producing and launching their new women’s brand, Dynasty Footwear came to Anda Creative with only a vision and shoe mockup in hand, together, we created DynaKnit.
Branding
The DynaKnit collection is designed for professional women on-the-go who refuse to sacrifice style for practicality. Like many established, popular fashion brands, creating a bold logo design was our first step. The chic brand mark draws inspiration from the performance knit materials the shoes are constructed from.
![Branding](https://andacreative.com/wp-content/uploads/2019/08/Anda_20190501_DYNA_Portfolio-Branding-1@2x-Cropped-scaled.jpg)
Print Design
Brochures and Catalogs
To showcase the DynaKnit brand to potential shoe distributors, a multi-page brand book was created to showcase the brands look, key messaging, and marketing collateral.
Product Packaging, Tags, and Labels
DynaKnit’s packaging, which includes a shoebox and hangtag, conveys an approachable sense of “Everyday Glam” and information about the innovative, breathable, knit fabrics the shoes are constructed from.
![Portfolio Packaging](https://andacreative.com/wp-content/uploads/2019/08/Dynaknit_Website_Portfolio-Packaging.jpg)
Store Fixtures and Pop Displays
With strong, career-driven women in mind, DynaKnit’s in-store signage is aspirational. The posters feature styled photography and catchy headlines tailored for those who challenge themselves daily to be trailblazers in their life.
![Signage](https://andacreative.com/wp-content/uploads/2019/08/Instore_Signage_1.jpg)
![Signage](https://andacreative.com/wp-content/uploads/2019/08/Instore_Signage_2.jpg)
![Signage](https://andacreative.com/wp-content/uploads/2019/08/Instore_Signage_3.jpg)