Overview
DynaKnit is a proprietary brand created by Dynasty Footwear, an internationally recognized company of brand builders who provide unparalleled expertise in designing, producing, and managing accessible, fashion-forward footwear. Prior to producing and launching their new women’s brand, Dynasty Footwear came to Anda Creative with only a vision and shoe mockup in hand, together, we created DynaKnit.
Branding
The DynaKnit collection is designed for professional women on-the-go who refuse to sacrifice style for practicality. Like many established, popular fashion brands, creating a bold logo design was our first step. The chic brand mark draws inspiration from the performance knit materials the shoes are constructed from.
Print Design
Brochures and Catalogs
To showcase the DynaKnit brand to potential shoe distributors, a multi-page brand book was created to showcase the brands look, key messaging, and marketing collateral.
Product Packaging, Tags, and Labels
DynaKnit’s packaging, which includes a shoebox and hangtag, conveys an approachable sense of “Everyday Glam” and information about the innovative, breathable, knit fabrics the shoes are constructed from.
Store Fixtures and Pop Displays
With strong, career-driven women in mind, DynaKnit’s in-store signage is aspirational. The posters feature styled photography and catchy headlines tailored for those who challenge themselves daily to be trailblazers in their life.
