Overview
ASPEQ Heating Group is a consortium of high-quality electric heater manufacturers for the industrial, commercial, and military/marine industries. The ASPEQ portfolio of brands offers an expansive scope of products, allowing them to provide innovative, customized solutions for a variety of applications. Anda Creative worked with ASPEQ to help rebrand their business and redesign several of their brands’ websites.
Branding
We started by refining the ASPEQ Heating Group logo to give it a modern and professional feel. The updated logo projects a sense of clarity that works well alongside their portfolio of brands.
Web & Digital
ASPEQ Heating Group Website
With refreshed branding in place, we began redesigning the ASPEQ Heating Group website. The responsive website utilizes a striking color palette and bold sans-serif fonts to convey energy and innovation.
Brand Websites
From there, we redesigned the first brand website — Indeeco. The responsive website offers an engaging customer experience and boasts the brand’s large selection of products, organized by commercial and industrial applications.
When designing this website, it was critical to consider all of ASPEQ Heating Group’s brands because the structure of the Indeeco site would be translated into a template to design several other brand websites in the ASPEQ portfolio. So far, the AccuTherm and Heatrex websites have been redesigned using this method, with additional brands in progress.
